A century-old house on 100 South has a new lease on life—and a lot more books.
The Last Page Book Shop & Juice Bar quietly opened in early May and celebrated its official ribbon-cutting with the Moab Chamber of Commerce this week.
Owner Jasmin Atwood said opening a bookstore and sharing “how magical books can be with other people” had been a dream for years.
“The opportunity never came together—until it did,” she said. The restored 112-year-old building at 55 E. 100 South spoke to her when she saw it listed as a commercial property.
“This building had the perfect layout, and once I saw it, I knew I had to try,” she said.
With just two months and a lot of improvisation, Atwood turned the space into a functioning bookshop and juice bar, stocking shelves with a distinct selection of titles not found elsewhere in town.
The juice and smoothie bar is the only one of its kind in town, a point of pride for Atwood.
“There are very few resources when it comes to this type of business,” she said, “and I had to do a lot of guesswork to get it to fit the vision I had in mind.”
One thing you won’t find, though? A single piece of “Moab”-branded merchandise.
“We’re not a ‘Moab’ gift shop,” Atwood said. “I wanted to appeal to mainly locals and give them a place to get the books and products they’d otherwise have to shop in a different city or online.”
The Last Page isn’t the only bookstore in Moab—but “we do provide a pretty vastly different selection of books,” said Atwood. That includes the shop’s “Blind Date” selections, where readers can take a chance buying a paper-wrapped book identified only by the literary tropes in the book. One example book promises a “murder mystery – for nature lovers – coming-of-age.”
Located alongside Baker’s Blooms and Radiation Alley Thriftique, The Last Page adds another creative thread to the block’s growing patchwork of locally owned businesses.
As the first season for all these businesses continues, Atwood hopes the area becomes a place where Moab locals linger, build community off Main Street, and find something unexpected.
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