Joanna Onorato, the Moab Valley Multicultural Center's outreach coordinator, at last year’s event to promote Love Utah Give Utah. [Courtesy photo]

Give online to your favorite Moab nonprofit anytime between now and March 30, and you’ll be registered for the chance to win a three-year lease on a 2017 Subaru Impreza.

Mark Miller Subaru in Salt Lake City is partnering with Love Utah Give Utah – an online giving platform, hosted by the Community Foundation of Utah. Love Utah Give Utah is a 24-hour giving event, held on Thursday, March 30, that raises millions of dollars for nonprofit organizations throughout Utah.

Another incentive and a way to give to one of Moab’s favorite nonprofit organizations is to eat breakfast at Eklecticafe, 352 N. Main St., on Thursday, March 30. The café will donate 10 percent of its breakfast proceeds that day to the Moab Valley Multicultural Center.

Love Utah Give Utah is an online giving platform at that is designed to make it easy to donate to the nonprofits of your choice. While donations are accepted anytime throughout the year, a contest where nonprofit organizations are given an opportunity to make additional money is from March 1 through March 30.

First-, second- and third-place prizes will be given to organizations with the largest number of “unique” donors – that is, donors who are counted once. The nonprofit with the largest number of online donors will receive $5,000; the one with the second largest donor base will reap $2,500; and the organization with the third largest number of donors will receive $1,250.

“It’s a great way for nonprofits to generate excitement, and connect with donors and generate more cash,” said Tony Mastracci, chief operating officer for the Community Foundation of Utah.

Last year, the multicultural center won second place for its small nonprofit category – “which was awesome as we were competing with other small nonprofits all over the state,” Moab Valley Multicultural Center Volunteer Coordinator Katlyn Keane said.

This year, the multicultural center will aim to boost its online donations that day by selling lunch consisting of tamales, rice and beans.

“We’re asking people to pay online to count toward our fundraising,” Keane said.

The Community Foundation of Utah promotes the day and the platform. It’s up to the nonprofit organizations to do their own marketing or planning of special events for the day, Mastracci said.

“Their connections generate the fundraising of the day,” he said.

The Moab Music Festival has been participating in the event for the past few years.

“It’s a cool day – it’s not just a fundraiser, but also a chance to have all the participating nonprofits stand up and share and show what makes our community such a cool place,” MMF festival coordinator Erin Groves said. “We all do such different things … Even if you don’t reach your (fundraising) goal, it’s a great opportunity to highlight your nonprofit.”

The Community Foundation of Utah started the Love Utah Give Utah event in 2013, as a way to help nonprofits without a lot of resources do some significant fundraising. These types of 24-hour giving events have become popular nationwide.

“It’s free to nonprofits and a way to get their story out,” Mastracci said.

In 2016, $1.23 million was raised for 463 Utah nonprofits. This year, 470 nonprofits, thus far, have registered for the event – out of 6,500 nonprofit organizations statewide. Organizations can use the platform to do fundraising all year long.

“There’s still a lot of nonprofits that don’t know about the day,” Mastracci said.

About that Subaru – at the end of the day on March 30, 100 finalists will be selected randomly from the pool of online donors. On Thursday, April 13, at a celebration event in Salt Lake City at the Falls Event Center, five finalists will be chosen to reach into a fishbowl to pull out a set of keys.

“The person with the right key gets the car,” Mastracci said.

Online platform event benefits nonprofits

It’s a great way for nonprofits to generate excitement, and connect with donors and generate more cash.

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